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Advanced PPC Course Details
Pay-per-click advertising is referred to as PPC. With this online marketing strategy, a business only pays when a user clicks on their advertisement. PPC advertising enables companies to place bids for the placement of advertisements on websites, social media platforms, and search engines. Advertisers pay a tiny charge each time one of their advertisements is clicked when a user searches for a specific keyword. Lead generation, brand exposure, and website traffic are all frequently achieved with this type of promotion. It works well for companies looking to reach their target market and accomplish their marketing objectives. You'll get an understanding of PPC and how to leverage it for your business with this advanced PPC training from Zx Academy.
Our range of PPC advertising courses is tailored to meet your requirements, regardless of your level of experience. Our carefully chosen collection of PPC advertising courses, drawn from leading academic institutions and business experts, attempts to offer excellent instruction for all needs, from corporate teams wishing to upskill to lone learners seeking personal development. These PPC advertising courses might prove to be a beneficial asset for individuals seeking career progression, skill enhancement, or even a change of direction. Enroll in Zx Academy's Advanced PPC training program right now to advance your career.
The world's leading PPC specialists have created and assembled this online course, which will enable you to work as a PPC specialist for a reputable company. With online live lessons, practical projects, and case studies based on the program's modules, this course will help you advance your career in digital marketing quickly.
Highlights
- Placement support for recent graduates and working professionals is 100% guaranteed.
- Along with learning advanced concepts and PPC, you will also be exposed to industry best practices.
- knowledgeable instructors and a lab.
- Guidance for advancing PPC Certified Associate certification Help with Test Questions.
- Training that is job- or practically-oriented. Work on scenarios for real-time projects.
- We have created a comprehensive course to satisfy the standards and requirements of the work.
- Resumes and Interviews Help with preparation.
- Principles: Establishing a Google Ads Account; Keyword Match Types and Quality Score; Keyword Study; Search and Display Campaigns; Play Store and Youtube Advertising; Remarketing on Google Display Network and Youtube; Google Ads with Analytics and Tag Manager.
What will you learn in training?
Participants can become experts in pay-per-Click and paid search by taking this advanced pay-per-Click (PPC) course. Following the completion of this advanced PPC course, learners will be capable of:
- Recognize the different facets of pay-per-click advertising
- Acquaint themselves with ranking algorithms, post-click behavior, and the auction concept of sponsored search.
- Understand how different search engines differ from one another and how each affects a paid campaign.
- Examine the market that each search engine shares.
- Determine, examine, and apply the trends in pay-per-Click advertising from the past and present.
- Determine, quantify, and contrast keywords, then apply the results to your remarketing campaigns.
- Create landing pages and content for sponsored advertisements, and use ad groups effectively.
- Analyze industry trends to learn which PPC advertisements are successful for your rivals.
- Make educated business decisions by conducting research and monitoring ROI and clicks.
- Select the terms that will work best with the advertising approach.
- Determine the different PPC pricing models and campaign settings.
Who should take this training?
- Anyone who desires to become an expert on the most potent and well-liked advertising platform globally.
- Small business owners who desire to enhance their sales and earnings through their website.
- businesspeople looking to gain a competitive edge by utilizing the most cutting-edge advertising platform in the world.
- Marketing experts seeking a more thorough comprehension of the AdWords auction's dynamics and detailed guidance on achieving success with the platform.
- Students who wish to acquire a set of expertise in professional marketing.
- Both novice and experienced AdWords users who wish to learn more about properly configuring search campaigns and remarketing advertising.
- If you're not ready to commit to real online promotion and marketing, this training is not for you.
- This course will provide you with the best tools and abilities to succeed, whether you want to market, advertise, or sell any kind of product or service online.
What are the prerequisites for training?
No. No prior knowledge is needed to enroll in our AdWords PPC training. On the other hand, having foundational knowledge and proficiency in the area of digital marketing might enhance your educational journey.
Why should you go for training?
Enrolling in one of our top-notch Pay Per Click online courses is essential if you want to learn the numerous modules and ideas covered in this advanced PPC course with comprehensive knowledge and comprehension. Additionally, they will offer round-the-clock online support, so you can get all of your questions answered. A variety of industry-based projects will be available for you to work on, which will improve your educational experience. You will also receive free lifetime access to all of our course updates and course materials. Our career support experts will also help you prepare for mock interviews, resume writing, and other tasks.
Salary Trends:
A PPC manager often earns 6.8 to 9.7 LPA as their base pay. Experience raises the pay to an average of nine LPAs.Are you excited about this?
Advanced PPC Curriculum
Defining the Channels for PPC
Define CPM CPC and CPA
Defining Paid Search Advertising
Search Volume
PPC Extends Beyond Search Engines
Reach of PPC
Auction-based System
Targeting Capabilities
How PPC works For Various Business Types
PPC For E-Commerce
PPC For Lead Generation
PPC For Local Companies
PPC Ads For B2B
PPC Ads for Informational Queries
PPC Ads for Branding
PPC Goals
PPC Cycle
The Search Process
he Landing Page
Search Marketing is Not Interruptive
Refine Your Audience
Write Ads Relevant to the Searcher
Choose the Correct Landing Page
Track Conversion
Aligning Goals for Successful Search Engine Marketing
Useful Information is Not Advertising
Structuring of Ad Groups
Ad Fundamentals: Purpose of an Ad
Ad Group: Example
Creating Compelling Ads: Features vs. Benefits
Creating Compelling Ads: Call-to-Action
Unique Selling Proposition
Ad Components
Ad Components: Example
Ad Testing
Ad Extensions
Ad Extensions: Example
How Keywords and Search Queries Work Together
Search Intent
User Intent Classification
Types of Keywords
Think About the Searcher
B2B vs B2C Keywords
Ad Group Organization
Targeting Options
Display Network Follows Campaign Settings
Contextual Targeting
Placement Targeting
Audience Targeting
Layer Targeting
Ad Formats
Ad Creation Tips
Remarketing: Conversion Rate Analysis
Customer Touch Points
User Behavior Studies
Remarketing for Display Ads
Remarketing Lists for Search Ads
Customer Match
Reaching New Audience
Segmenting Audience
Email Segmentation
How PPC Affects GDPR
Data Segmentation
Advantages of Using the Buying Funnel
Buying Funnel for Inexpensive Products
B2B Buying Funnel
Targeting Users
Search Keywords Throughout the Buying Funnel
Importance of Information in the Purchase Journey
Ads Throughout the Buying Funnel
Landing Pages Throughout the Buying Funnel
Channels to Leverage Throughout the Buying Funnel
Third-Party Tools
Numbers to Obsess Over
Making Data-Driven Decision
Bid Methods
Bid Options
The PPC Auction
Types of Auction
Automated Bidding
Manual Bidding
Bid Modifiers
Bidding to Goals
Customer Journey and Attribution Management
Attribution Models
PPC and Email
PPC and SEO
PPC and Social Marketing
PPC and Conversion Optimization
PPC and Analytics
PPC and Branding
PPC Management in Various Business Types
Account Audits
Increasing Visibility
The Quick Organization Audit
Digging for Outliers
Future of PPC with Big Data and Machine Learning
Future of PPC
Conversion Tracking Mechanisms
UTM Parameters
UTM Parameters: Examples
Different Types of Reports
Like the curriculum?
Projects on Advanced PPC
SEM techniques
Analyze sponsored advertising against organic approaches. Create a plan using the Google Paid Advertising platform to make the most of the lead-generating budget.
Discovering SEO and SEM
Create your ad campaign and use a number of optimization tools to position your website and identify the most important target keywords.