15 hours
5/5
With the Adobe Target training course at ZX Academy, you can master the concepts like Creating basic campaigns and filters, Terminology, Test & Target basics, Other different types of campaigns, Parameters, Segments, Targeting, Using success metrics, Reports & results analysis, Multivariate campaigns, Real-time case studies and next steps, and Ad testing. Accelerate your career with Adobe Target training at ZX Academy.
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February 12 |
Sold Out Timings - 07:00 AM to 10:00 AM (IST) AND 08:30 PM to 11:30 PM (IST) |
February 14 |
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February 16 |
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February 17 |
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February 18 |
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Course Overview
ZX Academy offers the instructor-led Best Adobe Target Online Training. This course helps in building applications. It is designed by industry experts who have good real-time experience. After the completion of Adobe Target course training at ZX Academy, you will be able to understand all the topics of Adobe. Besides, this Adobe Target training course at ZX Academy lets you clear the certification exam easily.
Master the capabilities and core concepts of Adobe Target and learn how to create targeting, A/B, and multivariate tests using Visual Experience Composer (VEC) with hands-on sessions. Besides, with Adobe target course training, you can learn how to create audiences for targeting, how to use content, project governance, reports, and campaign life cycle. The Adobe Target course at ZX Academy covers the concepts of Adobe Target Code deployment, Adobe Test, Campaigns creation, and so on.
Highlights of ZX Academy Training:
- 24/7 Support throughout the training period
- Live online classes
- Training under industry experts
- Free study material
- Flexible timings to all our students
What will you learn in Adobe Target training?
After completion of Adobe Target course training, you will learn:
- Introduction to Test & Target
- Creating basic campaigns and filters
- Terminology, Test & Target basics
- Other different types of campaigns
- Parameters
- Segments
- Targeting
- Using success metrics
- Reports & results analysis
- Multivariate campaigns
- Real-time case studies and next steps
- Ad testing
Who should take this Adobe Target training?
The Adobe Target training course is suited for:
- Content Editors
- Project Managers
- Marketing Associates
- Professionals working in the Creative industry
What are the prerequisites for taking Adobe Target training?
There are no prerequisites for taking Best Adobe Target Online Training.
Why should you go for Adobe Target training?
There is excellent career growth and future scope for the people who opt for the Adobe Target course training. Adobe certification shows countless job opportunities for professionals and job seekers. Besides, most companies are searching for certified Adobe professionals. Adobe Target is used to streamline your design projects. Professionals with comprehensive skills in Adobe Target have a good demand in the IT organizations.
Salary as per market
According to Glassdoor, the average salary of an Adobe Systems Incorporated Employee is Rs.9,00,000 per year.
Curriculum – Adobe Target
- MboxesÂ
- offers
- experiences and their reflection in campaigns
- conversion reports
- Mbox deployment:Â
- Mbox.js
- single MboxÂ
- creation and naming
- MboxesÂ
- offers
- experiences and their reflection in campaigns
- conversion reports
- Mbox deployment:Â
- Mbox.js
- single MboxÂ
- creation and naming
- Understanding the campaign life cycle: from design to decisions
- How to create offers – html, text offer, image offer, redirect
- Visual experience composer, Form based experience composer
- How to create campaign – create, preview, simulate, approving of campaigns
- Understanding the usage of Host management
- Display only
- landing page
- monitoring campaigns
- Auto - allocate tests
- Flash and display ad campaigns
- Understanding the types of segments
- criteria for segmentation using segment filters and reusable segments
- Understanding and using the parameter types
- URL parameters
- referring URL parameters
- Geo parameters
- Mbox (page) parametersÂ
- Profile parameters
- Understanding source vs behavioural targeting
- Create audiences
- Working with different levels of targeting:Â
- Mbox level
- experience level
- campaign level
- success metric level
- conversion level
- Mobile targeting
- Understanding the terms around confidence:Â
- confidence level and confidence interval
- Evaluating different sets of data (using filters and segments) and pushing a winner
- Downloading
- scheduling
- Different ways of interpreting the reports on success metrics
- Implementation and different options
- Defining and understanding MVTÂ
- experience targeting
- Life cycle of MVT:Â
- detailed steps
- Understanding Ad testing concepts
- Tracking Ad impressions
- Optimizing Ad contentÂ
- Tracking Ad clicks
- Optimizing landing page destinations
- Consulting presentations across each vertical
- Retail
- Health care
- Lead generation
- Education
- Service
- How to prioritize campaigns
- Integration with SC, Scene7
- Best consulting practices for optimization
- Landing page optimization
- Real estate optimization
- Content and experience optimization
Curriculum – Adobe Target
- MboxesÂ
- offers
- experiences and their reflection in campaigns
- conversion reports
- Mbox deployment:Â
- Mbox.js
- single MboxÂ
- creation and naming
- MboxesÂ
- offers
- experiences and their reflection in campaigns
- conversion reports
- Mbox deployment:Â
- Mbox.js
- single MboxÂ
- creation and naming
- Understanding the campaign life cycle: from design to decisions
- How to create offers – html, text offer, image offer, redirect
- Visual experience composer, Form based experience composer
- How to create campaign – create, preview, simulate, approving of campaigns
- Understanding the usage of Host management
- Display only
- landing page
- monitoring campaigns
- Auto - allocate tests
- Flash and display ad campaigns
- Understanding the types of segments
- criteria for segmentation using segment filters and reusable segments
- Understanding and using the parameter types
- URL parameters
- referring URL parameters
- Geo parameters
- Mbox (page) parametersÂ
- Profile parameters
- Understanding source vs behavioural targeting
- Create audiences
- Working with different levels of targeting:Â
- Mbox level
- experience level
- campaign level
- success metric level
- conversion level
- Mobile targeting
- Understanding the terms around confidence:Â
- confidence level and confidence interval
- Evaluating different sets of data (using filters and segments) and pushing a winner
- Downloading
- scheduling
- Different ways of interpreting the reports on success metrics
- Implementation and different options
- Defining and understanding MVTÂ
- experience targeting
- Life cycle of MVT:Â
- detailed steps
- Understanding Ad testing concepts
- Tracking Ad impressions
- Optimizing Ad contentÂ
- Tracking Ad clicks
- Optimizing landing page destinations
- Consulting presentations across each vertical
- Retail
- Health care
- Lead generation
- Education
- Service
- How to prioritize campaigns
- Integration with SC, Scene7
- Best consulting practices for optimization
- Landing page optimization
- Real estate optimization
- Content and experience optimization
